Businesses and institutions play an increasingly important role in societal issues. Both in-house and externally, they are called on to prove that they are committed and responsible in this sense.
While the legal framework is changing, mindsets may have a hard time keeping up. There is often a gap between the recommendations of teams specialising in these issues and the actions of HR or employees, who may also be poorly informed.
How can you ensure that information relayed in-house is consistent with messages the company relays externally? How can in-depth change be implemented so these issues no longer concern only committed specialists, but rather the entire company, a goal shared by all employees?
Some of these actions include:
- Audits and diagnostics
- Content design
- Production of print and web tools
- Organisation and delivery of meetings and conferences
- Recruitment communication and a media plan for these issues