Faced with the need to hire 200 engineers in less than 4 months, Claudie Chakoub, Hiring and Mobility Director at Atos Worldline, had to act quickly and effectively. In a matter of weeks, she had set up a complete cross-media communication campaign featuring the press, e-mail, radio, gala dinners, and recruitment chats. Everything possible was done to reach the target audience and use a more personal approach. The results were outstanding, and now the impetus must be kept up.

"The issues were very tricky", states Claudie Chakoub, Hiring and Mobility Director at Atos Worldline (a subsidiary of Atos Origin). There were very short recruitment lead times, positions to be filled throughout France, and fierce competitions for our business lines. No small challenge for Atos Worldline. Moreover, as Claudie Chakoub acknowledges, "Atos Worldline is not a well-known brand on the market. We had to increase our brand awareness quickly." That meant finding new measures. "Quatre Vents provided a very thorough response", she continues, even describing their work as "a 360° approach". A cross-media communication plan was set up. A distinctive graphic design was created to found the employer image in keeping with the image of Atos Group. Other media used were a dedicated website, direct marketing, radio, e-marketing actions, and articles in the regional free press. On the Atos Worldline website, job applicants found, not only a presentation of the company and its business lines, but also around twenty videos of employees talking about their experiences using a highly interactive 2.0 approach. In the videos, the employees talked about their perceptions of the business lines, and the atmosphere at the Group. The hiring campaign also featured chats for even faster results. In fact, they attracted no fewer than 500 well-qualified, specialised applications.