Quatre Vents runs two newsletters for Brasseries Kronenbourg’s customers. One is dedicated to “large retail outlets” and the other to the “on-trade consumption”market. These are efficient communication tools to inform them about the Group’s latest innovation and its current events while enabling them to express themselves!
Since the creation of those newsletters, 5 issues were published in each category and emailed directly to the Group’s customers. Both newsletters are available in electronic format and are linked to a dedicated website gathering all articles (www.bk-news.fr
In the latest issues, dating back from June 2011, you will find new articles which reflect Brasseries Kronenbourg’s innovation policy: event’s sponsorship, collaboration with Christian Lacroix, introduction of a new beer keg with an innovative design, presence in 2011 summer festivals, launch of new innovative products, etc.
To read the newsletters, you can go to www.bk-news.fr