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A new extranet to boost our day-to-day customer relationships
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The Vision Client project of Bouygues Immobilier aimed to return to a customer-centred business model by using better market and customer knowledge, creating a relationship marketing strategy, and optimising customer traffic patterns. The last building block of the Bouygues Immobilier customer tool was the creation of a dedicated web space. Both partners therefore met once again after a two-year hiatus to tackle a new project that would overhaul the customer relationship at Bouygues Immobilier: the creation of a dedicated customer web space which went live at the beginning of July. "We wanted to improve our customer relationships through a web space where they could access the information in their case files
and which would facilitate their future tasks", summarises Sylvain Belan, project director. Quatre Vents made the successful bid for the graphic production of this new tool. The agency next joined a work team involving the Marketing Department, Sales Departments, and IS Department of Bouygues Immobilier.
By listening to the needs of the various stakeholders in the project, Quatre Vents' creative team developed the concept, publishing guidelines and user-friendly interface required for a customer web space. What were the highlights of Quatre Vents work? "The way it complied with our values and vision of the tool, as well as our publishing guidelines", states Sylvain Belan, before adding, "Quatre Vents helped us keep our promise to the customer: Together, let's imagine your well-being".
